Why Offering Custom Framing Enhances Your Photography Business
As photographers, our work doesn’t stop when we deliver digital galleries to our clients. While beautiful digital images are important, offering custom framing elevates your business and gives clients something truly special. These tangible products turn fleeting moments into lasting, cherished pieces of art. Today, I wanted to share why I offer custom framing, and why you should consider doing the same.
Custom Framing: Elevating the Client Experience
One of the biggest reasons I offer custom framing is that it transforms a digital image into a physical piece of art that my clients can hang in their homes. It’s not just about providing a framed print, but about offering a full-service experience that complements their style and taste.
When designing frames, it’s essential to think about the client’s home decor. Before the session, I make sure I understand their aesthetic—whether they prefer neutral tones or bold colors—because that influences everything from how I style their shoot to how I edit the photos. You want the images to blend seamlessly into their home’s decor, not overpower it.
Custom framing allows you to offer clients personalized, high-quality options that they can’t get from a basic framing store. For example, some of the frames I offer are 100% real wood, sustainably harvested, and milled in the U.S. Clients also get to choose from UV or museum acrylic for frame glazing, ensuring their print is protected from harmful UV light and other environmental factors. These are small details, but they make a world of difference in how the final product looks and lasts.
Why Custom Framing Matters for Your Brand
Custom framing also impacts your brand as a photographer. When you offer premium products, it enhances the overall perception of your services. Clients don’t just see you as someone who takes photos, but as an artist who curates and delivers complete works of art.
Photos on a wall make a house a home, and offering custom framing allows you to be a part of that process. These aren’t just framed pictures—they’re memories your clients get to relive every day. And when you handle the framing for them, you’re not only saving them the hassle, but you’re ensuring that your work is presented in the best possible light, both literally and figuratively.
Final frames as loved and sent by our clients
Why Photographers Should Offer Print Products
Offering custom framing adds immense value to your photography business. Not only does it provide clients with a complete, full-service experience, but it also sets you apart from other photographers who only offer digital images. When clients walk away with a beautiful framed portrait, they’re left with more than just a photo—they’re left with a lasting memory, and that’s something digital files alone can’t provide.
Invest in Your Clients’ Memories
Offering custom framing as part of your photography services isn’t just about adding extra products to your portfolio—it’s about investing in your clients’ memories. By providing them with high-quality, personalized products, you’re ensuring that your work lives on in their homes for years to come. And in doing so, you’re also building a stronger, more meaningful connection with your clients.
If you’re a photographer looking to elevate your business and provide a truly full-service experience, I can’t recommend offering custom framing enough. These products not only showcase your work in the best possible way but also give your clients something they’ll treasure for a lifetime. If you need help figuring out how to offer custom print products in your business, I’d love to set up a call to help guide you through the process.
